As AT&T transitioned to meet high customer expectations and demands with the rapidly changing technology not only within telecommunications, but the merging entertainment technologies as well, they also needed to maintain high confidence in the strength of their coverage and reach. So we created a platform that showed just how easy it was to merge all of these new technologies, without losing a step, with your own unique lifestyle, in your own unique little world. The Platform launched with six films directed by Wes Anderson. Each one was a single take with a different movement through space in a world unique to that person. The Platform proved to be a huge success, especially with a younger generation. AT&T not only experienced record sales, but merchandise sales from the website completely exceeded expectations which, because of the high customer demand, prompted AT&T to continue to keep the site live much longer than anticipated.
