To help Chobani Champions launch the first ever Greek Yogurt for kids, we created two iconic characters for the brand, Tractor Cat & Pinkasaurus Rex. They both encouraged children and parents to engage with the platform through games, videos, and interactive challenges. And both promoted positivity with messages to have fun, and eat well. The platform was wildly successful and led to Chobani Champions being number one in the category.
TRACTOR CAT
We developed a magical website where Tractor Cat and Pinkasaurus Rex lived and had their own special playground that was full of content where kids could visit to play games, watch funny videos, and spend time with the characters.
This was a “Happy Birthday” video from Pinkasaurus Rex that you could customize by adding the name of the birthday girl, or boy, and a short personalized message.
This video allowed you to customize the image up front so you could take a special Tractor Adventure with Tractor Cat anywhere you wanted - your neighborhood, your back yard, etc. You could also choose to take a tractor ride through a few of Tractor Cats favorite spots like Saskatchewan.
