We launched the platform, #theworldneedsmore, by turning the iconic United Nations Headquarters into the canvas for a live streaming event. We began by collaborating with international superstars David Guetta and Mikky Ekko to write a song called One Voice. The music video debuted as a live streamed event on the exterior of the United Nations building in New York City featuring an interactive Twitter Wall hosting live tweets from people around the world sharing their words of support. And the Music Video we created was nominated for a MTV Music Video Award. The event was immediately picked up by global media and launched a global Platform that generated over a billion media impressions and generated record donations and funding for the things we all feel the world needs more of.
Music Video
Stills from the Music Video
Case Study
