The NFL was suffering through a decade of declining ratings for the NFL playoffs. They asked us to create a platform that would re-energize the fans, and generate a renewed interest in this storied and hallowed time of year for the National Football League. We created the voice of the fan, and wrote a campaign that reminded them of their passion for the game, and just how important all of this really is. The NFL experienced the best ratings in the history of the playoffs. And, at the time, that Super Bowl was the most watched event in television history.
