Darren Wright Dave Skinner

Millennials have a very limited understanding of stains and laundry. So we positioned SHOUT as the stain remover for their generation, because it could get rid of a new generation of stains like Sriracha and Penny-farthing grease. The campaign successfully cemented SHOUT as a go to stain remover, and a laundry staple, for a new generation that had previously paid no attention to stain removing products.