Through social, we led people to an AT&T Souvenir Store, which allowed consumers to personalize merchandise like t-shirts and mugs bearing their own versions of the combination places that represented their unique world.
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Social // Digital
On the site you were immediately engaged with the platform. You simply selected the item you wanted to customize - t-shirt, coffee mug, bumper sticker, bag, etc - and a set of simple questions allowed you to personalize your unique place.
Personalized Items
Customized T-Shirts
Bumper Stickers
Outdoor and print executions spread across the globe featuring headlines representing combination city names, paired with recognizable icons on the AT&T Globe.
